The Author Brand. I don’t know if there is any other phrase that can be both motivating and terrifying at the same time. For those of you who are not writers or aspiring writers, you might not be familiar with the phrase, but you are familiar with the principle. Branding is about marketing. It’s about putting forth your image, your ideas, your themes, your views, and your work, tweaking and twerking (really?) all of it into something with a goal as clear as glass, both accessible and inviting to your target audience. Then you stamp it into the world, usually through an online presence, with the hopes that your brand is unique enough to make it in a market crowded with thousands of other people trying to do the same thing.
I read a great article about branding in Writer’s Digest, Up Close and Personal: The Author Brand, by Drew Becker while my youngest daughter was at her cheerleading class. The cheerleading class is relevant because with my kids, I could easily define their brands. I could see their websites now. My youngest’s would be sweet and childlike, pink and orange, cheer and gymnastics. My middle daughter’s would be artistic and beautiful, name brand labels, white and pastels. And my oldest (who has an Instagram account for her brand) would be Superheroes and Disney, creative sewing projects with every color. But me? I have no idea. I’m all over the place.